Testimonial Questions: 50+ Examples to Ask Clients

SaaS testimonials work when they name the tool you replaced and a metric the buyer already reports on.

1. What were you using before, and what made you start looking for something else?
2. How long did it take your team to get set up?
3. Which feature do you use most, and what did it replace?
4. What would you lose if you stopped using it tomorrow?
5. How much time does it save you in a typical week?
6. Did it move a number you report on, like churn, revenue or support tickets?
7. What would you tell someone comparing us with another tool?

Coaching testimonials sell a transformation, so ask about the starting point and the moment it changed.

1. Where were you when we started, and what did you want to change?
2. What had you already tried that did not work?
3. Was there a session or moment where things clicked?
4. What can you do now that you could not do before?
5. How has it affected your work, income or confidence?
6. What did you worry about before signing up, and how did that turn out?
7. Who would get the most out of working with me?

Agency buyers worry about process as much as results, so ask about both.

1. What was the brief, and what pressure was behind it?
2. Why did you pick us over the other agencies you spoke to?
3. How did we handle feedback and changes along the way?
4. What result did the project deliver, in numbers if you have them?
5. How did working with us compare with agencies you have used before?
6. What did your team or your boss say when they saw the result?
7. Would you hire us again, and for what?

Clients hiring a freelancer want reliability, so ask about deadlines, budget and how problems were handled.

1. What did you need help with, and why not do it in-house?
2. How easy was I to work with day to day?
3. Did I hit the deadline and budget we agreed?
4. What was the best part of the finished work?
5. What has the work done for your business since?
6. Did anything go wrong, and how did I handle it?
7. Would you recommend me to a colleague, and for what kind of job?

Course testimonials have to answer "is it worth the money?", so ask about the starting level and what students built.

1. What made you sign up for the course?
2. What was your level before you started?
3. Which lesson or module helped most?
4. What have you built, changed or achieved since finishing?
5. How did the course compare with free material you had tried?
6. Was it worth the price, and why?
7. Who is this course right for, and who should skip it?

Product testimonials should cover the details shoppers cannot check from a photo.

1. What problem were you hoping this product would solve?
2. How long have you been using it?
3. What do you like about it that you did not expect?
4. How does it compare with what you used before?
5. How were delivery, packaging and support?
6. Would you buy it again or give it as a gift?
7. Is there a detail future buyers should know, like sizing or fit?

Local customers care about trust, price and tidiness, so ask about the whole visit, not just the result.

1. What did you need done, and how urgent was it?
2. How did you find us?
3. How was the experience from booking to finish?
4. Was the price what you expected?
5. How does the result look or work now?
6. Did the team do anything that stood out?
7. Would you call us again or recommend us to a neighbor?

Employee testimonials sell a workplace to candidates, so ask about growth and the team, not the mission statement.

1. What made you join the company?
2. What does a good day at work look like?
3. How has your role grown since you started?
4. How does the team support each other?
5. What surprised you after you joined?
6. What would you tell a friend thinking of applying?
7. Why do you stay?