Free tool
Testimonial ROI Calculator
Free testimonial ROI calculator and customer testimonial ROI calculator. Estimate potential value from traffic, conversion rate, and average customer value. No account needed.
Extra monthly and yearly value will show up here
Try 10,000 visitors, 2% conversion, and $200 average customer value. A 15% lift is $6,000 a month if the offer holds.
Quick answer
How much are customer testimonials worth?
Customer testimonials are worth the extra conversions they create. A testimonial ROI calculator multiplies your traffic by a conversion lift and by average customer value. Extra yearly value is that monthly gap times 12. That is testimonial ROI before you subtract what you spend to collect quotes. A customer testimonial ROI calculator cannot promise the lift. The quote, the page, and the offer still have to do the work.
- 01
Start with traffic
Use monthly visitors to the page that should convert. A testimonial ROI calculator is only as honest as the funnel you measure.
- 02
Add conversion rate
What share of those visitors buy or book today? Keep the same definition after you add quotes.
- 03
Add average customer value
First order, or a year of value. Pick one and stay with it. This is the third input in a customer testimonial ROI calculator.
- 04
Assume a lift, not a miracle
A 10 to 20 percent relative conversion lift is a planning number. Traffic lift is optional. Do not invent a case study.
- 05
Subtract collection cost
If you spend money to get quotes, put that monthly cost in. Extra yearly value divided by yearly cost is testimonial ROI.
Testimonial ROI FAQ
They are worth the extra buyers they help you win. Multiply traffic by a conversion lift and by average customer value. This testimonial ROI calculator does that math and shows the yearly gap. The lift is an assumption, not a promise.
Testimonial ROI is extra value from quotes, minus what you spend to collect them. If quotes add $72,000 a year and collection costs $1,200, the multiple is 60. A customer testimonial ROI calculator should show both the extra revenue and the cost.
Start with 10 to 15 percent relative lift if you have no data. That turns a 2.0% rate into about 2.2% to 2.3%. Measure your own page after you publish real quotes. Do not treat a blog statistic as your result.
No. It estimates potential value. A weak quote on a weak offer will not move the number. Put the strongest result next to the buy button, then measure.
Start collecting testimonials with ProofletYes. You can run this testimonial ROI calculator and customer testimonial ROI calculator without an account. If you want a form and a widget that collect the quotes behind the lift, start on the Prooflet free plan.
Related guides and tools
Start collecting testimonials with Prooflet
An estimate is a plan. A Prooflet form collects the quotes that might create the lift, then a widget puts them next to the offer.