The Trustpilot Alternative That Puts Reviews on Your Own Site
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If you want customer reviews that live on your own website, load fast and cost a one-time fee, Prooflet is a simple Trustpilot alternative. It collects video and text testimonials from a link, imports reviews you already have on sites such as Google Maps and G2, and shows them anywhere with a short embed code. The free plan needs no credit card.
Is Prooflet a good Trustpilot alternative?
Yes, if you want reviews on your own website. Prooflet collects video and text testimonials from one link, shows them with a short embed code, and starts free. Paid plans are $59, $99 or $249 once. Trustpilot is a public review platform, and many businesses keep a profile there as well.
Prooflet vs Trustpilot at a glance
Trustpilot details come from Trustpilot's own pricing page, Guidelines for Reviewers, Legal Brand Guidelines and review SEO page. Prooflet details come from our pricing page.
| Prooflet | Trustpilot | |
|---|---|---|
| What it is | Testimonial and review widget tool for your own site | Public review platform |
| Where reviews are shown | Your website, via Wall of Love, Carousel, Grid or Toast (a small floating pop-up) | Trustpilot.com, plus TrustBox widgets on your site |
| Video testimonials | Yes, recorded from phone or webcam with guided prompts | See Trustpilot's pricing page |
| Customer needs an account | No | Yes, a Trustpilot user account to write a review |
| Pricing | Free plan; Starter $59, Pro $99, Agency $249, one-time | Free plan; Plus from $319/month and Premium from $799/month per domain, billed annually; Enterprise by quote |
| Rich snippets for SEO | Yes (Pro and Agency) | Product review TrustBoxes can generate rich snippet stars |
Pricing checked on at business.trustpilot.com/pricing.
Why businesses look for a Trustpilot alternative
Trustpilot is built to be a public review marketplace. That is useful when shoppers search for you there, but it is not always what a small business needs. The most common reasons teams switch or add a second tool:
The reviews live on Trustpilot's domain.
Your best social proof sends visitors away from your site instead of keeping them on the page where they buy.
Cost grows with your plan.
Trustpilot's free plan includes 50 review invitations a month. Paid plans start from $319 a month per domain (Plus), billed annually on a 12-month commitment, and Trustpilot says some TrustBox widgets that display reviews are only available on paid plans.
Less control over display.
You want reviews in your own brand colors, next to your pricing table or checkout button.
Collect reviews and video testimonials in one link
Send customers a single link. They leave a star rating and a written review, or record a short video from their phone. Guided prompts give them something to say, so you get specific, believable testimonials instead of "Great service!". No account and no app download are needed, which means more people finish.
Show them anywhere with a short embed code
Pick a layout:
- Wall of Love for a full testimonials page
- Carousel for your homepage or landing page
- Grid for product and pricing pages
- Toast (a small floating pop-up) for a constant trust signal at checkout
Masonry and Marquee layouts are there too. Paste one embed snippet (a div plus one script tag) into any site builder that accepts custom HTML, including WordPress, Webflow, Framer and Shopify.
Pricing: pay once, not every month
Prooflet plans are one-time payments with lifetime access and future updates included.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 forever | 1 project, 1 form and 20 testimonials per project |
| Starter | $59 one-time | 1 project, 3 forms and 50 testimonials per project |
| Pro | $99 one-time | 3 projects, 10 forms and 500 testimonials per project, remove branding, rich snippets |
| Agency | $249 one-time | 15 projects, unlimited forms and testimonials, 10 team members |
When Trustpilot is still the better choice
Trustpilot is the stronger option if:
- Your customers already search for you on Trustpilot.
- You sell in markets where a Trustpilot score is expected.
- You need independently hosted reviews for marketplace or ad-platform programs.
- You want both. Many businesses keep a Trustpilot profile and use Prooflet to collect video testimonials for their own site.
Other Trustpilot alternatives to consider
- Google Business Profile: free, and the reviews help local search. Prooflet can import them from Google Maps.
- Senja and Testimonial.to: testimonial tools similar to Prooflet; see Senja vs Testimonial.to vs Famewall.
- Feefo and Trustmary: review and survey platforms; compare them on our Feefo alternative and Trustmary alternative pages.
Start Collecting Text & Video Testimonials
with Prooflet
Free forever plan, no credit card. Paid plans are one payment from $59 with lifetime access and a 7-day money-back guarantee.
Which platforms does Prooflet import testimonials from?
Prooflet imports existing reviews and testimonials from 30+ platforms, including Google Maps, G2, Capterra, Product Hunt, LinkedIn, Facebook and Instagram, and from a CSV file. Every imported testimonial can be shown in a wall of love, carousel, grid, masonry, marquee or floating toast that embeds on any site with a short HTML snippet.
- Google Maps
- G2
- Capterra
- Product Hunt
- TikTok
- YouTube
- Vimeo
- Yelp
- Fiverr
- Upwork
- Udemy
- Coursera
- Goodreads
- Airbnb
- Steam
- Apple App Store
- Google Play
- Chrome Web Store
- Shopify App Store
- + CSV and more
Widgets embed on WordPress, Webflow, Wix, Squarespace, Shopify, Framer, Notion and any site that accepts an HTML snippet.
Trustpilot alternative: common questions
For showing reviews on your own website, a testimonial tool such as Prooflet is the closest fit: it collects text and video reviews and imports existing Google Maps reviews. For a public review profile, Google Business Profile is the most common free alternative.
Yes. Prooflet has a free-forever plan with 1 project, 1 form and 20 testimonials per project, and no credit card is needed. Google Business Profile is also free for collecting public reviews.
No. Most teams keep their Trustpilot profile and use Prooflet to collect video testimonials and display them on their own site.
Questions about plans, refunds, video, widget speed or branding? See the pricing FAQ.
More testimonial software comparisons
Every comparison on this site lists the vendor's own published prices with the date they were checked.
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